Publishing Branded Content

If you're part of your collaborating brand or agency's affiliate program, you my have been asked to create an affiliate link that you'll include in your content about the brand. To do this, you'll use the Link Generator in your Creator Dashboard. In this guide, we'll give you a step-by-step guide to this process. 

1. Click Link Generator in the top bar of your Creator Dashboard, or you may also see a link to the Link Generator within the Campaign Details section of the Campaign that you're participating in.
   
   
2. Now, click Get Started.
   
   
3. Next, select the Campaign that you're participating in from the drop down menu, and then click the right-hand arrow to move on to step 3. 
   
4.  Copy the URL from your partnering brand's website that you'd like to link to, and paste it here. Remember that this is the page your followers will see when they click the link you share, so be sure to select a page or product that's relevant to your post. Additionally, be sure to take into account any advice that your partnering brand or agency has shared on which pages to link to!
    
5. Once again, click the right-hand arrow to generate your link, and that's it! You've generated a unique affiliate link that's ready to share with your followers. Click Copy Link to copy the link to your clipboard, ready to paste into your post's caption. 
   

After getting started with your partnering brand or agency's affiliate program, you might want to learn more about commission payouts. Check out this article for more details!

In your Professional Dashboard, you can view a list of the brands who have requested to be tagged as paid sponsors on your Instagram post.

1. In the Instagram app, navigate to your profile.
   
   
2. Tap on Professional Dashboard under your bio.
   
   

   Note: This option is only available to Professional – or Business and Creator – accounts.

3. The list of brands will appear under Next Steps.
   
   
4. Tap on Approve brand partners.
   
   
5. Select the brand's account under Received Requests.
   
   
6. Tap Approve or Decline.

When collaborating with a brand on sponsored Instagram content, there are specific steps you will need to take to tag the brand as a paid sponsor. Applying the paid sponsor tag generates the Paid Partnership label on your post, and unlocks the ability for your partnering brand or agency to boost your post and reach a larger audience.

1. Open the Instagram app and create a new post.
   
   
2. Tap Advanced Settings.
   
   
3. Scroll to Branded content and toggle ON Add paid partnership label.
   
   

   Note: This option is only available to Business or Creator Instagram accounts.

4. After, tap Add brand partners.
   
   
5. Add or search for the relevant brand.
   
   

   Note: The partnering brand must approve you as a partner before you can tag them in a post.

6. Tap Next to confirm.
   
   
7. (Optional) Review the details and toggle ON Allow brand partner to boost. This step is only required if the partnering brand or agency will be boosting your post to promote your content to a larger audience. If this is not something that your brand partner has requested, you can leave this toggle OFF.
   
   
8. Confirm by tapping Done.

If the campaign you're participating in requires the brand you are working with to manage an ad – or dark post – published under your Facebook or Instagram account(s), this guide can help you get started.

What are Ad Permissions?

Ad Permissions are a seamless way to provide limited access to your account so a partnering brand or agency can publish an ad on your behalf.

To do this, the brand you are collaborating with will create a dark post. Dark posts will not appear in your feed; instead, they'll be shown to a targeted audience through Facebook Ads.

Linking Accounts vs. Ad Permissions

Below are the differences between linking your Meta accounts (or Instagram and Facebook) and Ad Permissions:

• Ad Permissions are for dark posts or ads only. Via their Meta Ads Manager account, the collaborating partner can publish ads through your social media profile.
• Linking your Facebook and Instagram account(s) allows your partnering brand or agency to pull content and real-time metrics for campaigns that you're participating in.

Why should I grant Ad Permissions?

Requirements

1. Requirement for both Instagram and Facebook » A published and public Facebook Page
   • If you're trying to add your Facebook or Instagram account, you must have a published Facebook Page. Personal Facebook Pages cannot be used as a replacement.
   • How do I create a Facebook Page?
   • How do I check to see if my Facebook Page is published?
2. Requirement for Instagram only » Business or Creator Instagram account
   • How do I switch from a Personal to a Professional Instagram Account?
3. Requirement for Instagram only» Facebook Page linked to your Instagram account  
   • How do I connect my Instagram Account to my Facebook Page?

Q: Is allowing Ad Permissions safe?

Yes! Your partnering brands and agencies will not be able to see any of your account information, or any information about previous collaborations you have participated in.

Visit How do we protect your data privacy? for further information on our privacy practices.

Q: How is allowing Ad Permissions different to linking my Social Accounts?

• Ad Permissions are specific to dark posts or ads only; providing these permissions will give another party the ability to publish ads through your social media profile via their Meta Ads Manager account.
• Linking your Facebook and Instagram account(s) allows your partnering brand or agency to on pull content and real-time metrics for campaigns that you're participating in.

Q: What are "dark posts"?

When allowing Ad Permissions, the brand or agency that you're collaborating with will gain limited access to create a dark post.

Dark posts will not appear in your feed. Instead, they'll be shown to a targeted audience through Facebook Ads.

Q: Why do I have to log in twice with Facebook? Once when linking my account, and once again to allow Ad Permissions?

Logging in twice ensures that your data is secure, and also provides transparency in the permissions that you are granting to your business partners with each step.

What are Campaign Invite Links?

TikTok Invite Links are unique URLs that you can use to upload your branded content videos, which automatically enables TikTok's Branded Content toggle. This ensures that all the content that you produce for your Campaigns includes a Paid Partnership label and provides your partnering brand and agency with post-level insights through TikTok's API so you can stay compliant and prove your value.

Note that each unique Invite Link can be used up to 10 times. If you are planning to create more than 10 posts as part of your upcoming Campaign, please ensure that your partnering brand or agency is providing you with more than one Link.

How do I use a Campaign Invite link?

1. Navigate to your Campaign Details Page.
2. Under the Details tab, scroll to Instructions.
3. Click on your TikTok requirement to expand your tasks.
4. In the expanded view, click on your Invite Link. You'll see the Invite Link within the TikTok requirement, just below the post dates.
   
5. You'll get redirected to the app after clicking on your unique Invite Link.
   

   ⚠️ Warning

   You'll receive the below error if you click on your TikTok Campaign Invite Link on a desktop browser. The TikTok Campaign Invite Link must be accessed through your mobile phone to successfully redirect you to the TikTok mobile app.

   

6. Review your Campaign details.
7. After agreeing to the Terms and Conditions, you can proceed to upload your video through the TikTok app.

Save time by automatically sending Spark Ad insights to the brand you're collaborating with on TikTok. We'll go over how you can do this through the TikTok app!

1. In the TikTok app, select or create content.
   
   
2. Click on (or Settings).
   
   
3. Select Content disclosure.
   
   
4. Toggle ON Disclose post content.
   
   

   Note: If this is your first time enabling content disclosure, a pop-up will appear asking you to accept TikTok's Music Usage Confirmation terms.

5. Checkmark Branded content.
   
   
6. Confirm by clicking the Save button.
   
   

   Note: If this is your first time enabling content disclosure, a pop-up will appear notifying the content will appear with a Paid Partnership label. You must accept the terms by clicking Continue.

7. Navigate back to content disclosure and ads.
   
   
8. Tap Link campaign under Brand Partnership.
   
   
9. Select the campaign and deliverable you're participating in.
   
   
10. You're ready to post!

As part of a Campaign involving TikTok content, your partnering brand or agency may have sent you a Campaign Code to add to your post to help ensure that they are able to access real-time metrics on your Campaign content. Adding this Campaign Code to your TikTok post can help you demonstrate the value of your content to your business partners, and helps to ensure that you're staying compliant with TikTok's branded content guidelines. 

How to Add a Campaign Code to a Published Post

1. In the TikTok app, navigate to your published post.
2. Tap on the three dots and a new window will appear.
3. Select Ad settings.
4. Toggle ON Disclose post content.
5. Select Branded content.
   
6. After the section expands, tap Link campaign.
7. Select Add campaign code.
8. Type in the code you received in the Enter the code field.
9. After entering the code, select which Campaign Requirement you are fulfilling.
10. Confirm by clicking Link Campaign.
    

If the campaign you're participating in requires the brand you are working with to manage an ad – or dark post – that is published under your Facebook or Instagram account(s) , you'll need to enable Ad Permissions. There are two ways that you can enable these Permissions: your personalized bit.ly link and your Link Accounts Page. 

Let's walk through these two options in the video below to help you get started.

Timestamps:

• 0:00: Intro
• 0:07: What's Creator Promote?
• 0:46: Prerequisites
• 1:01: Option 1 – Personalized bit.ly link
• 2:07: Option 2 – Link Accounts Page
• 3:02: Wrap up