• How do I approve brand partners on Instagram for Paid Partnership tags?

    In your Professional Dashboard, you can view a list of the brands who have requested to be tagged as paid sponsors on your Instagram post.

    ⚠️

    Warning: You are not required to approve a brand to tag them as a paid partner. However, you must disclose the commercial nature of your content when partnering with brands on sponsored content. Otherwise, your content is at risk of being taken down due to being non-compliant with Meta's policies.

    1. In the Instagram app, navigate to your profile.

    2. Tap on Professional Dashboard under your bio.

      Note: This option is only available to Professional – or Business and Creator – accounts.

    3. The list of brands will appear under Next Steps.

    4. Tap on Approve brand partners.

    5. Select the brand's account under Received Requests.

    6. Tap Approve or Decline.

    Screenshot_2023-04-06_at_9.46.45_PM.png

    Work with Brands
    Publishing Branded Content
  • How do I tag a Brand as a Paid Partner on Instagram?

    When collaborating with a brand on sponsored Instagram content, there are specific steps you will need to take to tag the brand as a paid sponsor. Applying the paid sponsor tag generates the Paid Partnership label on your post, and unlocks the ability for your partnering brand or agency to boost your post and reach a larger audience.

    ⚠️

    Warning: You must disclose the commercial nature of your content when partnering with brands on sponsored content. Otherwise, your content is at risk of being taken down due to being non-compliant with Meta's policies.

    1. Open the Instagram app and create a new post.

    2. Tap Advanced Settings.

    3. Scroll to Branded content and toggle ON Add paid partnership label.

      Note: This option is only available to Business or Creator Instagram accounts.

    4. After, tap Add brand partners.

    5. Add or search for the relevant brand.

      Note: The partnering brand must approve you as a partner before you can tag them in a post.

    6. Tap Next to confirm.

    7. (Optional) Review the details and toggle ON Allow brand partner to boost. This step is only required if the partnering brand or agency will be boosting your post to promote your content to a larger audience. If this is not something that your brand partner has requested, you can leave this toggle OFF.

    8. Confirm by tapping Done.

    Screenshot_2023-04-06_at_6.51.10_PM.png

    Work with Brands
    Publishing Branded Content
  • How do I set up Ad Permissions for my Facebook and Instagram content?

    If the campaign you're participating in requires the brand you are working with to manage an ad – or dark post – published under your Facebook or Instagram account(s), this guide can help you get started.

    Screenshot_2023-02-22_at_10.08.49_AM.png

    You can find the Ad Permissions section on your Link Accounts page.

    What are Ad Permissions?

    Ad Permissions are a seamless way to provide limited access to your account so a partnering brand or agency can publish an ad on your behalf.

    To do this, the brand you are collaborating with will create a dark post. Dark posts will not appear in your feed; instead, they'll be shown to a targeted audience through Facebook Ads.

    Linking Accounts vs. Ad Permissions

    Below are the differences between linking your Meta accounts (or Instagram and Facebook) and Ad Permissions:

    • Ad Permissions are for dark posts or ads only. Via their Meta Ads Manager account, the collaborating partner can publish ads through your social media profile.
    • Linking your Facebook and Instagram account(s) allows your partnering brand or agency to pull content and real-time metrics for campaigns that you're participating in.

    Why should I grant Ad Permissions?

    Benefits

    Below are some reasons you may want to provide Ad Permissions to your partnering brands and agencies:

    •  

      Expand your audience

      You'll likely be able to drive more engagement and grow your followers through dark post ads because you'll be able to reach a larger audience.

    •  

      Engage in more long-term opportunities

      Enabling Ad Permissions often helps to unlock a more seamless working relationship with a partnering brand or agency, which increases the likelihood that you'll work together again!

    •  

      Privacy, security, and trustworthiness

      When using Ad Permissions, collaborating partners will only receive limited read-only access, ensuring you have control of your account.

     

    Requirements

    ⚠️ Warning

    The requirements for enabling Ad Permissions are similar to linking your Instagram and Facebook account(s). To ensure your collaborator receives access through their Meta Ads Manager account, click Screenshot_2023-02-22_at_10.35.52_AM.png (or Connect with Facebook) under your Link Account's Ad Permissions section.

    1. Requirement for both Instagram and Facebook » A published and public Facebook Page
    2. Requirement for Instagram only » Business or Creator Instagram account
    3. Requirement for Instagram only» Facebook Page linked to your Instagram account  
     
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    Publishing Branded Content
  • FAQs about allowing Ad Permissions for Facebook and Instagram content

    Q: Is allowing Ad Permissions safe?

    Yes! Your partnering brands and agencies will not be able to see any of your account information, or any information about previous collaborations you have participated in.

    Visit How do we protect your data privacy? for further information on our privacy practices.

    Q: How is allowing Ad Permissions different to linking my Social Accounts?

    • Ad Permissions are specific to dark posts or ads only; providing these permissions will give another party the ability to publish ads through your social media profile via their Meta Ads Manager account.
    • Linking your Facebook and Instagram account(s) allows your partnering brand or agency to on pull content and real-time metrics for campaigns that you're participating in.

    Q: What are "dark posts"?

    When allowing Ad Permissions, the brand or agency that you're collaborating with will gain limited access to create a dark post.

    Dark posts will not appear in your feed. Instead, they'll be shown to a targeted audience through Facebook Ads.

    Q: Why do I have to log in twice with Facebook? Once when linking my account, and once again to allow Ad Permissions?

    Logging in twice ensures that your data is secure, and also provides transparency in the permissions that you are granting to your business partners with each step.

    Work with Brands
    Publishing Branded Content
  • How do I link a TikTok post to a Campaign Requirement?

    Save time by automatically sending Spark Ad insights to the brand you're collaborating with on TikTok. We'll go over how you can do this through the TikTok app!

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    Warning: Branded content can be taken down if the video violates TikTok's Branded Content Guidelines.

    1. In the TikTok app, select or create content.

    2. Click on TikTok Settings.png (or Settings).

    3. Select Content disclosure.

    4. Toggle ON Disclose post content.

      Note: If this is your first time enabling content disclosure, a pop-up will appear asking you to accept TikTok's Music Usage Confirmation terms.

    5. Checkmark Branded content.

    6. Confirm by clicking the Save button.

      Note: If this is your first time enabling content disclosure, a pop-up will appear notifying the content will appear with a Paid Partnership label. You must accept the terms by clicking Continue.

    7. Navigate back to content disclosure and ads.

    8. Tap Link campaign under Brand Partnership.

    9. Select the campaign and deliverable you're participating in.

    10. You're ready to post!
    Work with Brands
    Publishing Branded Content
  • How do I add a TikTok Campaign Code to a post I've already published?

    📝 Note

    This article goes over how to make sure that a TikTok post that is already published can be associated with a Campaign. If you have not published your post yet, check out our article on TikTok Campaign Invite Links for the appropriate workflow.

    As part of a Campaign involving TikTok content, your partnering brand or agency may have sent you a Campaign Code to add to your post to help ensure that they are able to access real-time metrics on your Campaign content. Adding this Campaign Code to your TikTok post can help you demonstrate the value of your content to your business partners, and helps to ensure that you're staying compliant with TikTok's branded content guidelines

    ⚠️ Warning

    Campaign Codes can only be added to a post using the TikTok app. Unfortunately, this option isn't currently available through TikTok's desktop site. Additionally, note that if branded content is posted without using an Invite Link or Campaign Code, it will be considered a violation of TikTok's content policies and may be taken down.

    How to Add a Campaign Code to a Published Post

    1. In the TikTok app, navigate to your published post.
    2. Tap on the three dots and a new window will appear.
    3. Select Ad settings.
    4. Toggle ON Disclose post content.
    5. Select Branded content.
      Screenshot 2023-08-31 at 1.12.02 AM.png
    6. After the section expands, tap Link campaign.
    7. Select Add campaign code.
    8. Type in the code you received in the Enter the code field.
    9. After entering the code, select which Campaign Requirement you are fulfilling.
    10. Confirm by clicking Link Campaign.
      Screenshot 2023-08-31 at 1.25.01 AM.png
    Work with Brands
    Publishing Branded Content