• How do I approve brand partners on Instagram for Paid Partnership tags?

    In your Professional Dashboard, you can view a list of the brands who have requested to be tagged as paid sponsors on your Instagram post.

    ⚠️

    Warning: You are not required to approve a brand to tag them as a paid partner. However, you must disclose the commercial nature of your content when partnering with brands on sponsored content. Otherwise, your content is at risk of being taken down due to being non-compliant with Meta's policies.

    1. In the Instagram app, navigate to your profile.

    2. Tap on Professional Dashboard under your bio.

      Note: This option is only available to Professional – or Business and Creator – accounts.

    3. The list of brands will appear under Next Steps.

    4. Tap on Approve brand partners.

    5. Select the brand's account under Received Requests.

    6. Tap Approve or Decline.

    Screenshot_2023-04-06_at_9.46.45_PM.png

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  • How do I tag a Brand as a Paid Partner on Instagram?

    When collaborating with a brand on sponsored Instagram content, there are specific steps you will need to take to tag the brand as a paid sponsor. Applying the paid sponsor tag generates the Paid Partnership label on your post, and unlocks the ability for your partnering brand or agency to boost your post and reach a larger audience.

    ⚠️

    Warning: You must disclose the commercial nature of your content when partnering with brands on sponsored content. Otherwise, your content is at risk of being taken down due to being non-compliant with Meta's policies.

    1. Open the Instagram app and create a new post.

    2. Tap Advanced Settings.

    3. Scroll to Branded content and toggle ON Add paid partnership label.

      Note: This option is only available to Business or Creator Instagram accounts.

    4. After, tap Add brand partners.

    5. Add or search for the relevant brand.

      Note: The partnering brand must approve you as a partner before you can tag them in a post.

    6. Tap Next to confirm.

    7. (Optional) Review the details and toggle ON Allow brand partner to boost. This step is only required if the partnering brand or agency will be boosting your post to promote your content to a larger audience. If this is not something that your brand partner has requested, you can leave this toggle OFF.

    8. Confirm by tapping Done.

    Screenshot_2023-04-06_at_6.51.10_PM.png

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  • How do I set up Ad Permissions for my Facebook and Instagram content?

    If the campaign you're participating in requires the brand you are working with to manage an ad – or dark post – published under your Facebook or Instagram account(s), this guide can help you get started.

    Screenshot_2023-02-22_at_10.08.49_AM.png

    You can find the Ad Permissions section on your Link Accounts page.

    What are Ad Permissions?

    Ad Permissions are a seamless way to provide limited access to your account so a partnering brand or agency can publish an ad on your behalf.

    To do this, the brand you are collaborating with will create a dark post. Dark posts will not appear in your feed; instead, they'll be shown to a targeted audience through Facebook Ads.

    Linking Accounts vs. Ad Permissions

    Below are the differences between linking your Meta accounts (or Instagram and Facebook) and Ad Permissions:

    • Ad Permissions are for dark posts or ads only. Via their Meta Ads Manager account, the collaborating partner can publish ads through your social media profile.
    • Linking your Facebook and Instagram account(s) allows your partnering brand or agency to pull content and real-time metrics for campaigns that you're participating in.

    Why should I grant Ad Permissions?

    Benefits

    Below are some reasons you may want to provide Ad Permissions to your partnering brands and agencies:

    •  

      Expand your audience

      You'll likely be able to drive more engagement and grow your followers through dark post ads because you'll be able to reach a larger audience.

    •  

      Engage in more long-term opportunities

      Enabling Ad Permissions often helps to unlock a more seamless working relationship with a partnering brand or agency, which increases the likelihood that you'll work together again!

    •  

      Privacy, security, and trustworthiness

      When using Ad Permissions, collaborating partners will only receive limited read-only access, ensuring you have control of your account.

     

    Requirements

    ⚠️ Warning

    The requirements for enabling Ad Permissions are similar to linking your Instagram and Facebook account(s). To ensure your collaborator receives access through their Meta Ads Manager account, click Screenshot_2023-02-22_at_10.35.52_AM.png (or Connect with Facebook) under your Link Account's Ad Permissions section.

    1. Requirement for both Instagram and Facebook » A published and public Facebook Page
    2. Requirement for Instagram only » Business or Creator Instagram account
    3. Requirement for Instagram only» Facebook Page linked to your Instagram account  
     
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  • FAQs about allowing Ad Permissions for Facebook and Instagram content

    Q: Is allowing Ad Permissions safe?

    Yes! Your partnering brands and agencies will not be able to see any of your account information, or any information about previous collaborations you have participated in.

    Visit How do we protect your data privacy? for further information on our privacy practices.

    Q: How is allowing Ad Permissions different to linking my Social Accounts?

    • Ad Permissions are specific to dark posts or ads only; providing these permissions will give another party the ability to publish ads through your social media profile via their Meta Ads Manager account.
    • Linking your Facebook and Instagram account(s) allows your partnering brand or agency to on pull content and real-time metrics for campaigns that you're participating in.

    Q: What are "dark posts"?

    When allowing Ad Permissions, the brand or agency that you're collaborating with will gain limited access to create a dark post.

    Dark posts will not appear in your feed. Instead, they'll be shown to a targeted audience through Facebook Ads.

    Q: Why do I have to log in twice with Facebook? Once when linking my account, and once again to allow Ad Permissions?

    Logging in twice ensures that your data is secure, and also provides transparency in the permissions that you are granting to your business partners with each step.

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    Publishing Branded Content
  • How can I publish content using a TikTok Campaign Invite Link?

    What are Campaign Invite Links?

    TikTok Invite Links are unique URLs that you can use to upload your branded content videos, which automatically enables TikTok's Branded Content toggle. This ensures that all the content that you produce for your Campaigns includes a Paid Partnership label and provides your partnering brand and agency with post-level insights through TikTok's API so you can stay compliant and prove your value.

    Note that each unique Invite Link can be used up to 10 times and is not compatible with carousel posts. If you are planning to create more than 10 posts as part of your upcoming Campaign, please ensure that your partnering brand or agency is providing you with more than one Link.

    ⚠️

    If branded content is posted without using an Invite Link, it will be considered a violation of TikTok's content policies and may be taken down. If you have already published your Campaign content, you will not be able to use the Invite Link to retroactively apply the Paid Partnership label. Instead, you can request a Campaign Code from your partnering brand or agency and add it to your published post(s).

    How do I use a Campaign Invite link?

    1. Navigate to your Campaign Details Page.
    2. Under the Details tab, scroll to Instructions.
    3. Click on your TikTok requirement to expand your tasks.
    4. In the expanded view, click on your Invite Link. You'll see the Invite Link within the TikTok requirement, just below the post dates.
      tiktok campaign code creator dashboard.png
    5. You'll get redirected to the app after clicking on your unique Invite Link.

      ⚠️ Warning

      You'll receive the below error if you click on your TikTok Campaign Invite Link on a desktop browser. The TikTok Campaign Invite Link must be accessed through your mobile phone to successfully redirect you to the TikTok mobile app.

      Screenshot_2023-03-15_at_9.42.45_AM.png

    6. Review your Campaign details.
    7. After agreeing to the Terms and Conditions, you can proceed to upload your video through the TikTok app.

    Screenshot_2023-03-16_at_11.17.25_AM.png

     

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    Publishing Branded Content
  • How do I link a TikTok post to a Campaign Requirement?

    Save time by automatically sending Spark Ad insights to the brand you're collaborating with on TikTok. We'll go over how you can do this through the TikTok app!

    ⚠️

    Warning: Branded content can be taken down if the video does not disclose a Paid Partnership and violates TikTok's Branded Content Guidelines.

    1. In the TikTok mobile app, select or create content.

    2. Click on TikTok Settings.png (or Settings).

    3. Select Content disclosure.

    4. Toggle ON Disclose post content.

      Note: If this is your first time enabling content disclosure, a pop-up will appear asking you to accept TikTok's Music Usage Confirmation terms.

    5. Checkmark Branded content.

    6. Confirm by clicking the Save button.

      Note: If this is your first time enabling content disclosure, a pop-up will appear notifying the content will appear with a Paid Partnership label. You must accept the terms by clicking Continue.

    7. Navigate back to content disclosure and ads.

    8. Tap Link campaign under Brand Partnership.

    9. Select the campaign and deliverable you're participating in.

    10. You're ready to post!
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    Publishing Branded Content
  • How do I add a TikTok Campaign Code to a post I've already published?

    📝 Note

    This article goes over how to make sure that a TikTok post that is already published can be associated with a Campaign. If you have not published your post yet, check out our article on TikTok Campaign Invite Links for the appropriate workflow.

    As part of a Campaign involving TikTok content, your partnering brand or agency may have sent you a Campaign Code to add to your post to help ensure that they are able to access real-time metrics on your Campaign content. Adding this Campaign Code to your TikTok post can help you demonstrate the value of your content to your business partners, and helps to ensure that you're staying compliant with TikTok's branded content guidelines

     

    How to Add a Campaign Code to a Published Post

    1. In the TikTok mobile app, navigate to your published post.

      ⚠️ Warning

      Campaign Codes can only be added to a post using the TikTok app. Unfortunately, this option isn't currently available through TikTok's desktop site and is not supported for carousel posts. Additionally, note that if branded content is posted without using an Invite Link or Campaign Code, it will be considered a violation of TikTok's content policies and may be taken down.

    2. Tap on the three dots and a new window will appear.
    3. Select Ad settings.
    4. Toggle ON Disclose post content.
    5. Select Branded content.
      Screenshot 2023-08-31 at 1.12.02 AM.png
    6. After the section expands, tap Link campaign.
    7. Select Add campaign code.
    8. Type in the code you received in the Enter the code field.
    9. After entering the code, select which Campaign Requirement you are fulfilling.
    10. Confirm by clicking Link Campaign.
      Screenshot 2023-08-31 at 1.25.01 AM.png
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    Publishing Branded Content
  • Video: Ad Permissions for Facebook and Instagram Content

    If the campaign you're participating in requires the brand you are working with to manage an ad – or dark post – that is published under your Facebook or Instagram account(s) , you'll need to enable Ad Permissions. There are two ways that you can enable these Permissions: your personalized bit.ly link and your Link Accounts Page. 

    Let's walk through these two options in the video below to help you get started.


    Timestamps:

    • 0:00: Intro
    • 0:07: What's Creator Promote?
    • 0:46: Prerequisites
    • 1:01: Option 1 – Personalized bit.ly link
    • 2:07: Option 2 – Link Accounts Page
    • 3:02: Wrap up

    📝 Note

    When you agree to provide Ad Permissions, you are agreeing to provide read-only data to your partnering brand or agency. Visit How do we protect your data privacy? for further information on our privacy practices.

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  • What is an Affiliate Program?

    You've likely ended up here because you've been invited to join or apply for an affiliate program by a brand or agency, and you have questions about what exactly is involved with an affiliate program. In this article, we'll answer some frequently asked questions that you might have before joining an affiliate program: 


     

    Q: What is an affiliate program? 

    An affiliate program allows you to make commission by sharing links or coupon codes to products via social media. 

    An affiliate program is a partnership where a company pays a content creator, like you, a commission for driving sales through links or coupon codes that you share with your audience.

    Here's how it works at a high level:

    1. First, you'll sign up with a brand’s affiliate program,
    2. Then, you'll get a unique link or coupon code,
    3. Next, you'll share that link in your content.
    4. Then, when a member of your audience clicks the link and makes a purchase, or uses your coupon code when making a purchase, this will be recorded,
    5. After this, there'll be a period of validation,
    6. And finally, you'll receive a commission! 

     

    Q: How can I join an affiliate program? 

    Some affiliate programs are open for any creators to apply to join, and others are by invitation only. Either way, you'll provide the information that a brand requests as part of your application, and then you'll hear back directly from the brand letting you know if you've made it into their affiliate program. 


     

    Q: How often do I have to post? How much Commission will I make? What are the rules? 

    Great questions! This varies depending on the brand you're working with, so be sure to read the instructions and terms and conditions of any affiliate program you're considering applying for! 

    You'll also want to be sure you're following any relevant advertising guidelines or rules for your location. For example, the UK's advertising standards agency requires affiliate content to be clearly markedas does the USA's Federal Trade Commission


     

    Q: How can I find my Coupon Codes?

    If your partnering brand is providing you with coupon codes as part of your affiliate partnership, you'll find these on the Campaign Details Page in your Creator Dashboard


     

    Q: How can I create my affiliate links? 

    If you're partnering with a brand and they've asked you to generate your affiliate links, you can follow the steps in this guide to use the Link Generator


     

    Q: How can I see my commissions?

    Once your audience begins using your affiliate link or coupon code, you'll be able to see information about the commission you've earned in your Creator Dashboard. Learn more here! 


     

    Q: Will I receive my commission payment instantly?

    Generally, commission payments are subject to a validation period that ensures that person who has made the purchase does not return their order after you've been paid your commission. This time period will vary based on the brand you're working with. Learn more here! 


     

    Q: Who can answer my questions about an affiliate program? 

    If you have questions about participating in an affiliate program, be sure to reach out to your Campaign Manager who will be best placed to help! 

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    Publishing Branded Content
  • How can I use the Link Generator to create an affiliate link?

    If you're part of your collaborating brand or agency's affiliate program, you my have been asked to create an affiliate link that you'll include in your content about the brand. To do this, you'll use the Link Generator in your Creator Dashboard. In this guide you'll find a video walkthrough, or you can follow the step-by-step instructions below!

     

    1. Click Link Generator in the top bar of your Creator Dashboard, or you may also see a link to the Link Generator within the Campaign Details section of the Campaign that you're participating in.

    2. Now, click Get Started.
      Screenshot 2024-08-12 at 13.10.51.png
    3. Next, select the Campaign that you're participating in from the drop down menu, and then click the right-hand arrow to move on to step 3. 
      Screenshot 2024-08-12 at 13.13.16.png
    4.  Copy the URL from your partnering brand's website that you'd like to link to, and paste it here. Remember that this is the page your followers will see when they click the link you share, so be sure to select a page or product that's relevant to your post.
      1. It's important to remember that only your partnering brand or agency can provide guidance on which pages or products you should link to. Be sure to check your Campaign instructions for any guidance on this, and if you have questions reach out to your Campaign Manager! 
        Screenshot 2024-08-12 at 13.13.50.png 
    5. Once again, click the right-hand arrow to generate your link, and that's it! You've generated a unique affiliate link that's ready to share with your followers. Click Copy Link to copy the link to your clipboard, ready to paste into your post's caption. 
      Screenshot 2024-08-12 at 13.14.20.png

     

    💡

    Tip: If you've already created a link but have since lost the URL, use the Previously Generated Links option at the bottom of the Link Generator to view and use all of the links you've previously created! 

    After getting started with your partnering brand or agency's affiliate program, you might want to learn more about commission payouts. Check out this article for more details!

     

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    Publishing Branded Content