Congratulations on receiving an invitation to collaborate! Before providing your partnering brand or agency with any permissions to your social accounts (either through your Connect Accounts page or through granting Ad Permissions), you might be wondering why you should authenticate your social accounts via your Creator Dashboard. The benefits of going through this process are covered below:
Benefits of Connecting your Social Accounts
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⭐️ Show Your True Value to Brands
When you authenticate your accounts, your partnering brands and agencies receive verified performance data like reach, impressions, engagement, and video views directly from the social media platforms. This eliminates guesswork and helps you stand out from creators who don’t authenticate, since brands can clearly see your impact. It also means you’re more likely to be chosen for partnerships because brands can match you with campaigns that fit your audience and strengths.
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🔓 Unlock Seamless Campaign Reporting
Authenticating allows your partnering brand or agency to automatically pull campaign results — including Instagram Stories — no more screenshots or manual reporting! This makes campaigns smoother and less time-consuming for you, while ensuring that the brand has everything they need.
- 🤝 Build Trust & Long-Term Relationships
Providing access shows that you’re professional, transparent, and reliable. Brands and agencies value creators who are easy to work with and deliver clean reporting—authentication makes that possible. As a bonus, the more trust you build, the more likely you’ll be invited to future campaigns and long-term collaborations.
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💰 Expand Your Earning Potential
With performance data, brands can justify bigger budgets for creators who deliver strong results.
Required Accounts
You are only required to authenticate accounts for the social platforms listed under the Required Accounts section of the Connect Accounts page. If you have any “extra” accounts you want your partnering brand or agency to know about, you can add them under the Other Accounts section of the page. You will not need to authenticate these accounts, and have the option to simply add your handle or your profile URL.
When you add, rather than authenticate, a social account, no data will be passed along to CreatorIQ or your partnering brand or agency. In these cases, the benefits of authentication do not apply, but brands and agencies may find it valuable to understand your presence across the broader social media landscape. If you need assistance or have questions about the required platforms for authentication, please reach out to your Campaign Manager.
Metrics Only Available Through Authentication
Below is a breakdown of the additional metrics that are only available to your partnering brand or agency through authentication:
|
TikTok |
YouTube |
Snapchat |
Blog |
||
|---|---|---|---|---|---|---|
Views (Impressions) |
✔️ |
✔️ |
|
|
|
|
Reach |
✔️ |
✔️ |
|
✔️ |
|
|
Video Views |
✔️ |
✔️ |
✔️ |
✔️ |
|
|
Replies |
✔️ |
|
|
|
|
|
Shares |
✔️ |
|
✔️ |
|
|
|
Taps Forward/Back |
✔️ |
|
|
Swipes Up/Down |
|
|
Saves |
✔️ |
|
✔️ |
Screenshots |
|
|
Audience Demographics |
✔️ |
✔️ |
✔️ |
✔️ |
|
✔️ |
Clicks |
✔️ |
|
|
|
||
Total Watch Time |
✔️ |
✔️ |
|
|||
Avg Watch Time |
✔️ |
✔️ |
|
|||
Unique Visitors |
|
✔️ |
||||
Avg Views and Screenshots per Snap/Spotlight |
✔️ |
|
||||
Avg Session Duration |
|
✔️ |
||||
Avg Page View per Session |
✔️ |
Note: Authentication is only supported for Instagram, Facebook, TikTok YouTube, Snapchat and Blogs. You can still choose to add your X, Pinterest, Twitch, or Tumblr account(s) to your profile, but remember that the purpose of connecting these accounts is to help your partnering brand or agency learn more about your social presence. No data will be passed from the social platform to CreatorIQ or your partnering brand or agency. To learn more about how we protect your data privacy, read more here.