Facebook offers various ways for creators to connect, share content, and build communities. Depending on your goals as a creator – personal networking, group discussions, or business promotion – you can choose from one of its core features to promote your interests. These core features are: Profiles, Pages, and Groups. Each serves a unique purpose and offers distinct features, making it important to understand the differences.
Warning: You must connect a published Page to Your Link Accounts to successfully authenticate your Instagram account. If you do not have a Facebook Page, you must create one through your Profile (or personal account).
| FEATURE | PROFILES | ⭐PAGES | GROUPS |
| DEFINITION | A personal account designed for users to connect with their family and friends, share personal updates, and interact with other Facebook features. | A Page is tailored for businesses, brands, public figures, and organizations. Unlike Profiles, Pages are public by default and designed for marketing and public outreach. | A Group is a space for people to connect and discuss shared interests. Groups can be public, private, or hidden depending on the audience and purpose, |
| PURPOSE | Personal networking and updates | Business, brand, or public figure promotion | Community building and group discussions |
| AUDIENCE | Friends (mutual approval required) | Anyone can follow | Members (varies: public, private, or hidden) |
| VISIBILITY | Customizable (Friends, Public, or Custom) | Always public | Set by privacy settings |
| ADMIN ROLES | Single user only | Multiple roles (Admin, Editor, Analyst) | Admins and Moderators |
| ENGAGEMENT STYLES | One-on-one or small-scale sharing | Broad outreach | Collaborative and discussion-based |
| ANALYTICS | None | Audience Insights (engagement, reach, etc.) | Limited (member engagement stats only) |
| MONETIZATION | Not allowed | Ads, boosted posts, and monetization tools | Not directly monetized |
| BEST FOR | Personal connections and staying connected with family and friends | Building a public presence | Creating a community around shared interests |
Tip: The Friends tab indicates that you have a personal Profile, not a Page. Its display depends on privacy settings: private profiles hide the number of friends, while public profiles show the total friend count without suggesting it's a Page. Because of this, you still need to create and connect a published Page to successfully authenticate.