What are Campaign Invite Links?
TikTok Invite Links are unique URLs that you can use to upload your branded content videos, which automatically enables TikTok's Branded Content toggle. This ensures that all the content you produce for your Campaigns includes a Paid Partnership label and provides your partnering brand and agency with post-level insights through TikTok's API so you can stay compliant and prove your value.
You can save your partnering brand or agency's TikTok Invite Link and use it up to 500 times for a given campaign. Please keep in mind, the Invite Link is not compatible with carousel posts.
Note: If branded content is posted without using an Invite Link, it will be considered a violation of TikTok's Community Guidelines and your video may not be eligible for distribution in the For You feed - which will impact your organic performance. You can retroactively apply your Invite Link to your published campaign content to ensure your post is not flagged.
- Navigate to your Campaign Details Page.
- Under the What's next? section, click on TikTok.
- An expanded view will appear for your TikTok video requirements. Copy your Campaign Invite Link and paste it into your mobile browser.
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You'll get redirected to the app after clicking on your unique Invite Link.
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Warning: You'll receive the following error if you click on your TikTok Campaign Invite Link on a desktop browser. The TikTok Campaign Invite Link must be accessed through your mobile phone to successfully redirect you to the TikTok mobile app.
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The TikTok Campaign hub will appear. Review your campaign details and tap Join.
Note: Under the Branded content and ads, make sure that ad authorization is enabled. You will also have the option to extend authorization with your brand partner here.
- A notice will appear requesting you to review the Creator Terms and Privacy Policy. Check the box after reading and click Confirm to Join.
- You'll receive a confirmation stating you've joined the campaign. Click View Collaborations →.
- (Optional) If you would like to only display this post as an Ad (i.e. you do not want this post to be displayed on your feed), head into your Disclosure and ads settings before you publish and toggle Don't show on TikTok profile to ON.
- Review the timeline and click on upload video.
- Tap Upload in the Ready to submit your video pop-up.
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Choose to upload via record video, upload from drafts, or link existing post.
Note: Once you apply an Invite Link to a TikTok post, this post cannot be deleted, as your partnering brand will not be able to approve the deletion request. - Publish your post
- Open the Campaign Invite Link you received on your phone.
- In the TikTok Campaign hub, read and agree to the campaign terms by clicking Join.
- A Notice will appear requesting you to review the Creator Terms and Privacy Policy. Check the box after reading and click Confirm to Join.
- You'll receive a confirmation stating you've joined the campaign. Click View Collaborations →.
- Review the timeline and click on upload video.
- Tap Upload in the Ready to submit your video pop-up.
- Select Link existing post.
Note: Once you apply an Invite Link to a TikTok post, this post cannot be deleted, as your partnering brand will not be able to approve the deletion request. - Choose the post you'd like to add and confirm by tapping Yes.
- After selecting the video, it will appear under the Your Submission section.
- Open the TikTok app on your phone.
- Click on your published post.
- Tap on the three dots on the right-hand side.
- Select Ad Settings.
- Under the Content disclosure settings, you will find a new Link campaign section with the name of the campaign you're participating in.
Warning: After your TikTok post is linked to a campaign, you will no longer be able to delete your post through the TikTok app. Instead, you may receive an notification informing you that the deletion request must be approved by CreatorIQ; if you encounter this error, please submit your request via TikTok and reach out to our Support Team for assistance with approval.