In the email you received from your partnering brand or agency, you'll likely see a Link Accounts button. Below we'll cover how you can track performance for your blog or website to your Creator Dashboard so that brands and agencies can access metrics on your collaborative content. Since linking your Social Accounts helps make your partnerships much more seamless, it can also improve the chances that you'll be tapped for additional future opportunities!
⚠️ Warning
You must have a Google Analytics ID connected to your blog to be able to successfully link your blog. If you do not have a Google Analytics ID, you can create one at https://analytics.google.com/analytics/web/.
Below we'll cover how to link your blog using a Universal Analytics (UA) ID, and how to link your blog using a Google Analytics 4 ID.
What's the difference between Universal Analytics and Google Analytics 4?
Google Analytics 4 can be used on websites, apps, and/or both website and app together. Universal Analytics only supports websites.
With this in mind, Google Analytics 4 is Google's latest tracking tool and is now the default property when setting up a new ID. However, it is not yet supported by most blogging platforms. View this table to see which platforms are supported.
If your blogging platform doesn't support Google Analytics 4, here is a guide on how to set-up a new Universal Analytics ID.
If you have a Universal Analytics (UA) ID:
- Navigate to https://analytics.google.com/analytics/web/ and login with Google credentials.
- At the bottom of the left hand menu bar click on the gear icon or Admin.
- Under the accounts listed on your Analytics page, select your blog's account or property name in the dropdown menu.
- Click Tracking Info.
- In the expanded view of the Tracking Info section, select Tracking Code.
- Under the "Tracking ID" header, copy the ID. The ID often starts with "UA-".
- Input the UA ID into your blog's Settings page.
📍 Example: in Blogger.com, this would be: Settings → under the Basic Section, select Google Analytics Property ID.
If you have a Google Analytics 4 ID:
- Navigate to https://analytics.google.com/analytics/web/ and login with Google credentials.
- At the bottom of the left hand menu bar click on the gear icon or Admin.
- Under the accounts listed on your Analytics page, select your blog's account or property name in the dropdown menu.
- Select Property Settings.
- In the expanded view of Property Settings, copy the Property ID.
- Input the Google Analytics 4's Property ID into your blog's Settings page.
📍 Example: in Google Sites, this would be: Settings → Analytics → Google Analytics tracking or measurement ID.
📝 Note
Some websites will require you to add in 'G-' before copying and pasting the property ID. Note that omitting the 'G-' may prevent you from being able to track your page traffic successfully.