What are Campaign Invite Links?
TikTok Invite Links are unique URLs that you can use to upload your branded content videos, which automatically enables TikTok's Branded Content toggle. This ensures that all the content you produce for your Campaigns includes a Paid Partnership label and provides your partnering brand and agency with post-level insights through TikTok's API so you can stay compliant and prove your value.
Note that each unique Invite Link can be used up to 10 times and is not compatible with carousel posts. If you are planning to create more than 10 posts as part of your upcoming Campaign, please ensure that your partnering brand or agency is providing you with more than one Link.
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Warning: If branded content is posted without using an Invite Link, it will be considered a violation of TikTok's content policies and may be taken down. If you have already published your Campaign content, you will not be able to use the Invite Link to retroactively apply the Paid Partnership label.
- Navigate to your Campaign Details Page.
- Under the What's next? section, click on TikTok.
- An expanded view will appear for your TikTok video requirements. Copy your Campaign Invite Link and paste it into your mobile browser.
- You'll get redirected to the app after clicking on your unique Invite Link.
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Warning: You'll receive the following error if you click on your TikTok Campaign Invite Link on a desktop browser. The TikTok Campaign Invite Link must be accessed through your mobile phone to successfully redirect you to the TikTok mobile app.
- A TikTok Campaign hub will appear. Review your campaign details and tap Join.
Note: Under the Branded content and ads, make sure that ad authorization is enabled. You will also have the option to extend authorization with your brand partner here.
- In the requirement, select upload video.
- After agreeing to the Terms and Conditions, you can proceed to upload your video through the TikTok app.
- Open the Campaign Invite Link you received on your phone.
- Read and agree to the campaign terms by clicking Join Campaign.
- Under the Deliverables section, click on Upload video.
- Select Link existing post.
- Choose the published post you'd like to link.
- After, you'll be directed to your published post.
- Open the TikTok app on your phone.
- Click on your published post.
- Tap on the three dots on the right-hand side.
- Select Ad Settings.
- Under the Content disclosure settings, you will find a new Link campaign section with the name of the campaign you're participating in.