If the campaign you're participating in requires the brand you are working with to manage an ad – or dark post – that is published under your Facebook or Instagram account(s), this guide can help you get started.
Video: Ad Permissions shows Creator Promote in action!
You can find the Ad Permissions section on your Link Accounts page.
What are Ad Permissions?
Ad Permissions are a seamless way to provide limited access to your account so a partnering brand or agency can publish an ad on your behalf.
To achieve this, the brand that you are collaborating with will create a dark post. Dark posts will not appear in your feed; instead, they'll be shown to a targeted audience through Facebook Ads.
Linking Accounts vs. Ad Permissions
Note that linking your Facebook or Instagram account(s) is different from providing Ad Permissions.
- Ad Permissions are specific to dark posts or ads only; providing these permissions will give another party the ability to publish ads through your social media profile via their Meta Ads Manager account.
- Linking your Facebook and Instagram account(s) allows your partnering brand or agency to on pull content and real-time metrics for campaigns that you're participating in.
Why should I grant Ad Permissions?
Below are some reasons you may want to provide Ad Permissions to your partnering brands and agencies:
Expand your audience
You'll likely be able to drive more engagement and grow your followers through dark post ads because you'll be able to reach a larger audience.
Engage in more long-term opportunities
Enabling Ad Permissions often helps to unlock a more seamless working relationship with a partnering brand or agency, which increases the likelihood that you'll work together again!
Privacy, security, and trustworthiness
When using Ad Permissions, you'll be able to ensure that your data is protected, as your collaborating partners will receive access that is limited by official Meta policies.
The requirements for enabling Ad Permissions similar to those for linking your Instagram and Facebook account(s). To ensure your collaborator receives access through their Meta Ads Manager account, click (or Connect with Facebook) under your Link Account's Ad Permissions section.
- Requirement for both Instagram and Facebook » A published and public Facebook Page
- If you're trying to add your Facebook or Instagram account, you must have a published Facebook Page. Personal Facebook Pages cannot be used as a replacement.
- How do I create a Facebook Page?
- How do I check to see if my Facebook Page is published?
- Requirement for Instagram only » Business or Creator Instagram account
- Requirement for Instagram only» Facebook Page linked to your Instagram account